Over 99% of people have never been scuba diving — and probably never will. This is a huge issue for ocean conservation. The ocean is a whole other world that most people don't know or understand.
Our big idea was to take Google Street View underwater. Funded by our founding sponsor, XL Catlin, we developed a unique underwater 360-degree camera (the SVII design) capable of revealing the ocean on the Street View platform.
More people went virtual diving in the first week of its launch than have ever been diving in person. The imagery is the most-viewed underwater imagery in history (with views in the billions), and we're just getting started.