The 50 Reefs initiative was conceived by The Ocean Agency during the filming of the Netflix Original Documentary Chasing Coral. It was developed in partnership with the Global Change Institute at The University of Queensland and the Wildlife Conservation Society and funded by Bloomberg Philanthropies, The Tiffany & Co. Foundation and Paul G. Allen Philanthropies.
The initiative had the ambitious goal of identifying a global portfolio of coral reefs with a good chance of both surviving the impacts of climate change and being able to help repopulate neighboring reefs.
Working with some of the world’s top coral reef scientists, the study actually identified a greater number of reefs than had originally been anticipated. The study has resulted in over $93m in funding for the reefs identified and is used by the Global Fund for Coral Reefs to target investments.