Create Waves Campaign

Teaming up with Adobe and the creative community to help transform the image of ocean conservation.

One of the biggest issues holding back ocean conservation is its image - it is all too often negative or cliche and doesn’t resonate with a mainstream audience or policymakers. 

That’s why we teamed up with Adobe to launch a series of challenges for the creative community to help transform the image of ocean conservation, raise awareness about the importance of the ocean, and reveal support for ocean protection that’s impossible to ignore.

The campaign isn’t just about creating awareness, it is about creating real impact. Artworks from the challenges have been used to create the Ocean Decade Exhibition which we’ve been taking to influence key UN conferences and events. 

Our latest challenge