Our Incredible Ocean

A Creative Toolkit For Raising Ocean Awareness

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The ocean is vital to all life on Earth

Our ocean doesn’t get enough attention and protection despite its fundamental importance. That's why we've created this officially endorsed Ocean Decade Toolkit providing key facts, imagery and other tools needed to help create awareness and inspire action.

There are 7 things absolutely everyone should know about the ocean…

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The ocean makes our planet habitable
Our ocean couldn’t be more important — it makes life on Earth possible.
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The ocean regulates the climate and weather
The ocean has been protecting us from the worst impacts of climate change.
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Humans are entirely dependent on the ocean
It doesn’t matter who you are or where you live, we all rely on a healthy ocean.
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The ocean is home to the vast majority of animals
Life evolved in the ocean, and it’s still where most animal life on Earth can be found.
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Over 80% of the ocean remains unexplored
We still haven’t visited over half our own planet — and it could hold some planet-saving secrets.
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Our world is shaped by the ocean
The ocean works at such an epic scale that it can be key to solving our greatest global challenges.
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There is only one ocean
The ocean is our planet’s life-support system, and we don’t have a backup.
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Download and use free photos and video from our Ocean Image Bank

Download and use free photos and video from our Ocean Image Bank

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Quotes worth sharing

How inappropriate to call this planet Earth, when clearly it is Ocean.

// Arthur C. Clarke — Author

We cannot solve climate change without protecting the ocean.

// John Kerry — U.S. Special Presidential Envoy for Climate

The sea is as near as we come to another world.

// Anne Stevenson — American-British Poet and Writer

What have we gone and done to the ocean?

These are the headline issues that everyone should be aware of.

We’re causing ocean warming and deadly underwater heat waves

We’re changing the chemistry of the ocean

We’ve eaten 90% of the big fish and many of the smaller ones, too

We’ve lost even more ocean life through bycatch and destructive fishing

Our coastal runoff pollution is causing huge dead zones

We’ve used the ocean as a giant rubbish dump

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What's being done to save the ocean?

The United Nations’ Sustainable Development Goal 14 (SDG 14)

Governments around the world are increasing support for ocean protection legislation.

There are plenty of ocean conservation organizations doing great work.

What good can you do…?

What good can you do…?

What good can you do…?

What good can you do…?

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Get Creative for the Ocean

Help raise awareness about the importance of the ocean — create your own designs or simply share ours.

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You don’t need to know much more about the ocean…

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…but we think you might like to.

The ocean is really, really big.
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The ocean is the place to go for bizarre discoveries.
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The ocean is strangely familiar when you get to know it.
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