Chasing the 3rd Global Bleaching Event
The Ocean Agency, in partnership with XL Catlin, Google, and scientists at The University of Queensland and NOAA have been responding to the bleaching event since it started in late 2014. Using specially developed cameras, we are the only ones set up to chase the event, dispatching teams on a global basis to visually record it. The unique 360-degree imagery we have produced is, for the first time, revealing the true scale of a global bleaching event to the world.
In September 2015 we teamed up with NOAA and Google to announce and promote "The third global bleaching event." It became one of the biggest climate change stories in the lead up to COP21 with a media reach of 2.4 billion and a media value over $25 million.
We were there at the start in Hawaii in October 2014, and since then we've chased it all over the world from American Samoa, to the Great Barrier Reef, from Florida to the Maldives. The imagery has appeared in virtually every major news publication and the science is on an unprecedented scale.